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I'm Jennifer — a seasoned visual designer turned product builder rooted in the Midwest. I help founders make brands that don't look like they came from a template.
Design with
some personality
Selected Work — Product & Brand, 2019 / 2026
A short list,
deeply considered.
01
North — Brand Exploration
Identity / Logo Exploration / Brand Strategy
2026
→
02CareSwap Brand Identity
Identity / Logo / App Icon / Brand System
2026
→
03Maps Feature Enhancement
Product Design / UX Research / Data Visualization / A/B Testing
2025
→
04Corporate Portal
Product Design / Multi-Location / Data Visualization / Mid-Market
2025
→
05CompanyCam Rebrand
Identity / Logo / Brand System / Environmental
2020
→
06LogoLounge Book 13
Logo Design / Recognition
2020
→
07Dax + Honey Branding
Identity / Logo / Hang Tags
2020
→
08Woox Creative Personal Identity
Identity / Personal Brand
2019
→
The studio
Brand designer turned product designer. My days are 70% design, 25% coffee-fueled creativity, and 5% LEGO masterpieces.
Twelve years across identity, brand systems, and digital product — rooted in the Midwest, working with founders who want a brand that feels like them, not their competitors.
Read the long version →