A Midwest designer. Coffee in hand. Probably building LEGO later.

I'm Jennifer Woockman, a seasoned visual designer turned product builder rooted in the Midwest. I started in brand identity, type, logos, brand systems, and spent the second half of the last decade designing digital products inside two small startups. The two disciplines used to live on different desks. I don't think they should.

These days my time breaks down pretty simply: 70% design, 25% coffee-fueled creativity, and 5% LEGO masterpieces. I take on a small number of projects each year, usually three or four. That's not scarcity for effect; it's how I make the work I want to make. Every engagement gets the founders in a room for the first week, and my hands on every deliverable.

Personality-wise, I'm a 9 on the Enneagram and an INFP, which means I care a lot about harmony, clarity, and making things feel right. That quiet, steady energy shows up in how I listen, how I iterate, and how I protect the small details that make a design feel human.