Self · 2019
Woox Creative Personal Identity
Disciplines
Identity, Personal Brand
Role
Everything
A personal identity built around a custom monogram — the brand that gets used to sell every other brand.
Self · 2019Results
Mine
Still in use
01 / Overview
Woox Creative is my personal practice. The identity had to feel like me, and like the work I want to make more of.
02 / Problem
The hardest brief is your own — too much taste, not enough constraint.
03 / Context
Self-initiated.
04 / Process
How it took shape.
- 01
Wrote the brief like a client.
- 02
Killed every idea that felt like a trend.
- 03
Landed on a monogram that I still actually like.
05 / Key Decisions
Why it looks the way it looks.
01
Make it last.
Personal brands get re-done every two years. I wanted one I could keep.
06 / Final solution
A custom monogram, a confident color palette, and a system that scales from invoice to social.
Next project
Maps Feature Enhancement
