A campaign to raise awareness of Kenexa transitioning to an IBM company. The strategy for this campaign was to reserve the cleverness, approachable and conversational tone that was enveloped in the transitional Kenexa advertising campaign but to bring in the "amazing" factor of IBM. Creating headlines that make people stop and go, "what? that doesn't even make sense." From conception to copy to design, our in-house team produced these ads which were run in HBR, HR Magazine, Workforce, HR Exec, etc. We did extend these into online ads on linkedin and online versions of those publications.

Creative Director // Mary Lafferty
Copywriter // Stephanie Sparks
Designer // Jennifer Woockman
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