New logo, who dis? Our in-house creative team spent much of 2020 on Zoom calls AND rethinking CompanyCam's new look. I played a key role in our company's rebrand, overseeing everything from a refreshed logo to office signage. I helped modernize the brand identity, ensuring consistency across all touchpoints. This included refining the logo, selecting a new color palette, and integrating updated visuals into office spaces.
Our updated logo was designed with three priorities in mind: scalability, a modernized color palette, and a distinctive identity unique to our brand. We refined the shapes and proportions to ensure the logo maintains clarity and impact across all sizes, from large signage to our mobile app. The color palette was refreshed with contemporary tones that feel vibrant yet professional, aligning with current design trends while improving digital readability. Finally, we incorporated elements and details that are uniquely ours, creating a mark that stands out in the market and reflects our brand’s personality more authentically.
